(last updated 11th February 2021)
We, through using ads in some of our apps, disclose limited user data to ad networks in order to provide users with targeted relevant ads. Under CCPA, this constitutes selling of personal information, and therefore we provide the required general opt out link in our apps. Outside of disclosing this limited data to ad networks, we does not sell any user personal information.
To learn more about what limited data we disclose to ad networks only Admob.
The General Data Protection Regulation (GDPR) is effective from 25th May 2018. It is designed to strengthen rights to privacy and make sure that all companies deal with all personal data covered by GDPR according to EU and UK laws.
Children's Online Privacy Protection Act (COPPA)
We complies with the Children's Online Privacy Protection Act (COPPA) in the U.S. and does not knowingly collect personal information about children.
We may collect and use anonymous data, via Google Analytics (and Google Analytics for Firebase). We cannot identify you from this data. The data is pooled to give us general statistics on our audience and usage of our apps.
Google Analytics collects an app-instance identifier a randomly generated number that identifies a unique installation of an App. Whenever a user resets their Advertising Identifier (Advertising ID on Android, and ID for Advertisers on iOS), the app-instance identifier is also reset.
For example, Google Analytics automatically samples a user's country and city, chosen device language, device model and make, screen resolution, app version being used, operating system version, mobile phone network. This pooled data provides statistics that can help us determine, for example, where our apps are being most commonly used, and on which devices. This can help us determine how to update our apps going forward.
Google Analytics also automatically collects data including app sessions numbers, session lengths, screen visits, flow from screen to screen, and app acquisition data (where a user came from to install an app). Alongside data that is automatically collected by Google Analytics, we also collect our own anonymous data on our app usage through Google Analytics. This includes game settings chosen, game results and other general UI events. Taken together, this data allows us to improve our apps in many ways. For example, if a high proportion of users cant beat level 1 in our game, we need to make it easier. Such data can also help us improve artwork in the game (by knowing what styles are most popular), or help us determine default option settings. We also collect data on which of our apps are installed, so that we have a better idea of which apps might be popular with users of another of our apps. We also track the effectiveness of our in-app cross promotions (promoting our own other apps).
Online Multiplayer in our apps use Google’s Firebase (Realtime Database and Cloud Functions) alongside Google Play Games accounts. Signing into multiplayer requires a Google Play Games account.
The Firebase Realtime Database only contains basic data required to allow multiplayer to work, such as a list of matches the user is part of, and the details of each match. Only Google Play Games user IDs and Google Play Games user names (both of which are anyway publicly available in the Google Play Games system) are used to identify users in the database. We do not store any other personal data for any users in the database (i.e. no real name, no date of birth, no email address, etc).
Any personal information sent to us by email will be stored by our email systems. Your email address will be used to respond to your email and we may also ask if you would like to be a beta tester for one of our apps.
We won't ask for any personal information that we don't need.
Your Access to Your Information
It is your right to access information held about you. GDPR means we have to provide you with a copy of all requested personal data we hold about you within 30 days of receiving your request.
If the data we hold on you is incorrect, you have the right to correct this. You also have the right to "erasure" so if you don't want to have any of your information, we will remove any personal information we hold on you.
Personal Information and Third Parties
We keep sales data from third parties including Google Play, iTunes and Amazon to review sales and provide refunds. We don't share your personal information with third parties except where necessary to provide the service you are requesting or where we are legally obliged.
Third Party Terms and Conditions
Please note that certain third parties, including but not limited to application stores, may be needed in order for you to access our mobile applications. These third parties have their own privacy policies which we cannot control.
Links to Third Party Sites or Games
Our mobile applications are supported by advertisements, which provide access to third party sites or apps.
Our mobile applications may provide access to third party social networking, communication and search features.
These third party sites or apps are not affiliated with or controlled by us. We are not responsible for their content or for the use of any information you may provide them. Our links to these sites or apps does not constitute our sponsorship of, or affiliation with, those sites or apps or the people or companies responsible for them.
Updates to this Policy
Advertising in our apps is provided by a number of third party ad networks. If GDPR applies to you, ads in our apps will default to being non-personalised but you may be prompted to opt in to personalised ads. Ad networks who provide adverts to our mobile applications may access identifiers assigned to your device, such as Google Advertising ID, or unique device identifiers (none of these IDs allow you to be identified as a person).
We choose to only provide ad networks with a minimal set of application permissions required for these ads to function. We only use ad networks that take their GDPR and CCPA obligations seriously and have implemented steps needed to support GDPR and CPPA compliance. Each of their own privacy policies are listed below.